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Why #SolarIsNow is Relevant…Now

Originally, #SolarIsNow was created for SEIA’s investment tax credit (ITC) extension campaign. Even though that campaign was successful (thanks, SEIA!), here’s why the hashtag is a concise yet tremendously relevant call-to-action tagline for solar marketers and advocates:

  • The costs of solar manufacturing, components, and installation have dropped significantly and will continue to fall. With Deutsche Bank predicting that solar PV will be at grid parity in parts of the U.S. in 2016, #SolarIsNow ready to be installed in most grid-tied areas.

  • With the solar ITC firmly in place for the next five years, many solar business uncertainties have been removed. #SolarIsNow prepared to compete subsidy-free by 2020 and grow dramatically in all sectors through 2020.

  • With the EPA’s Clean Power Plan being implemented, #SolarIsNow ready (along with wind and storage) to help utilities replace their aging and polluting fossil-fuel plants.

  • With the successful climate agreement signed at COP21, #SolarIsNow willing and able to accelerate climate change action and start our evolution to a non-carbon energy economy.

  • With the U.S. solar industry employing some 209,000 workers and growing at a 20 percent clip, the sector has clearly proven itself as a job creation engine. In fact, if you know coal, gas, and oil workers who are concerned about their livelihoods, tell them #SolarIsNow ready to retrain them for a new career that will not only provide clean energy today, but also protect the world for their children.


Solar Fred’s Marketing Wish for 2016: Let’s All Adopt #SolarIsNow

Tor "Solar Fred" Valenza
Jan 19, 2016